Online advertising is all about increasing relevance and decreasing resistance. In the beginning Facebook launched an ad program to grow revenues. As any publisher will tell you, there is a certain inherent resistance to interacting with online advertising, usually expressed through complex conversion formulas. A major barrier to interacting with online ads is that you [...]
Tags: advertising, interaction
“What are you doing right now?” or “What’s on your mind?” no matter how you say, this simple little interface addition has taken off like wildfire, stolen the spotlight, and completely changed the face of social media and user experience. What a clever twist, a private little soapbox for enthusiasts everywhere; a way to express [...]
Tags: innovation, interaction, web design
I’m excited about the ipad. Apple has built its recent success on creating human experiences, on solving problems rather than adding features. iPod was not the first MP3 player, iPhone was not the first smartphone, and iPad is not the first tablet PC. But rather than creating me-too products, the company approaches the interaction with [...]
Tags: edgecrafting, innovation, interaction, mobile, storytelling
In the early days of the web, search engines were fighting to be one-stop shops. Yahoo, Microsoft, Ask, Lycos, and more competed to add more content, more directories, more services, and more portals. The result was a chaotic mess and lack of direction. These additions added features, but didn’t provide solutions to its users. Google [...]
Tags: edgecrafting, Improvements, innovation
I hate April Fools Day. As a maven I’m constantly reading new articles to keep abreast of the latest trends, and April 1st throws a kink in my habit. Every now and then, a company will utilize the holiday to present playful, imaginative new ideas like the Lost alarm clock from ThinkGeek. My favorite from [...]
Tags: interaction, web design
