Conan is back. The outrage over NBC’s decision to bump The Tonight Show back to make room for Jay Leno’s new program completely misses the bigger picture. In an age of on-demand streaming media, network timeslot is irrelevant. Today’s viewer decides when, where, and how to consume his favorite content. Fan reaction to the incident [...]
Tags: content, distribution, metrics
I’m continually shocked at how out of touch corporations are with the new information age. I’m amazed that in 2010, companies continue to sabotage their brand with ill-conceived actions such as this. The humorous (and widely viewed) videos Brian produced were in no way linked to Best Buy until their heavy-handed reaction. Three vital questions [...]
Tags: service
Apple’s response to the iPhone 4′s reception complaints has been disappointing at best. In the age of social media and instant access to news, information, updates, communities, and sounding boards, why do companies still believe they can chant PR bylines to gloss over and ignore legitimate customer inquiries? To paraphrase Steve, ‘you’re doing it wrong.’ [...]
Employees go that extra mile to receive the highest marks on quarterly performance reviews, but often neglect the most important performance reviews, the ones the occur every time you interact with a customer. I had lunch a chain sandwich shop in town and decided to skip the soda for the healthier free alternative.After filling my [...]
Tags: Improvements, service
I recently had the opportunity to watch my first blu-ray movie on a brand new large screen LED TV. The experience reminded me of the uncanny valley. The framerate and fidelity were so high, the experience felt fake, cheap. I missed the soft glow of hollywood magic. Instead I was presented the harsh picture of [...]
Tags: content
Foursquare has the right idea: bring social gaming behaviors into physical commerce. The service lets you “check-in” to your favorite locales to tell your friends and earn badges, virtual achievements. If you’re the most frequent visitor, you may be named mayor and receive exclusive perks from the business. One thing the service lacks is metrics: [...]
