Conan is back.
The outrage over NBC’s decision to bump The Tonight Show back to make room for Jay Leno’s new program completely misses the bigger picture.
In an age of on-demand streaming media, network timeslot is irrelevant. Today’s viewer decides when, where, and how to consume his favorite content. Fan reaction to the incident is ironic, considering the demographic most vocal in support is least likely to be affected by the change.
The bottom line is content curation is evolving away from scheduling towards access and instant gratification. Audiences measure success through relevancy.
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Tags: content, distribution, metrics
