I’m continually shocked at how out of touch corporations are with the new information age. I’m amazed that in 2010, companies continue to sabotage their brand with ill-conceived actions such as this.
The humorous (and widely viewed) videos Brian produced were in no way linked to Best Buy until their heavy-handed reaction. Three vital questions pop into mind: 1) Why was Best Buy worried about the content? 2) Why did they think this was the appropriate resolution? And most importantly, 3) why did they think they would get away with it?
Of course they were going to get burned by this. The videos went viral in a day, and the inane response will go viral now. This sequence of events does more to hurt Best Buy’s brand reputation than Brian’s videos could ever dream to. The web has coined the term Streissand Effect to describe this phenomenon, and I’m sorry to say this is only the latest in a LONG series of similar occurrences.
Companies must realize they can’t always control the message, and today’s consumers are looking for transparency, authenticity, and fairness.
Related posts:
- You’re holding it the wrong way Apple’s response to the iPhone 4′s reception complaints has been...
- Why not ask? Online advertising gets a bad reputation because people get all...
- Fidelity I recently had the opportunity to watch my first blu-ray...
Tags: service
Vindication – http://techcrunch.com/2010/07/14/paramount-iphone-evo-videos/