Conan is back. The outrage over NBC’s decision to bump The Tonight Show back to make room for Jay Leno’s new program completely misses the bigger picture. In an age of on-demand streaming media, network timeslot is irrelevant. Today’s viewer decides when, where, and how to consume his favorite content. Fan reaction to the incident [...]
Tags: content, distribution, metrics
I stumbled upon a list analyzing ROI for top universities based upon cost of education vs lifetime earnings. The most interesting thing about the article however was the third comment from the top: “I always thought it would be an interesting experiment for any of these top schools to have their admissions people select an [...]
Tags: context, data, metrics, research, storytelling
I stumbled upon a few new smartphone apps: GetGlue allows users to check-in to their favorite movies, shows, books, and music and see what friends are enjoying, add comments and ratings, and receive personalized recommendations. Avoidr uses the Foursquare API to help you avoid exes and former friends. And Assisted Serendipity monitors guy/girl ratios at [...]
Tags: behavior, data, Improvements, innovation, interaction, metrics, mobile
My friend’s car has a neat fancy digital readout in the center of her speedometer. I asked her about it, and she said it tracks gas mileage. It even jumps up and down while driving based upon your habits, encouraging safe, efficient speed and acceleration. In what ways can we use this practice to influence [...]
Tags: behavior, context, interaction, metrics
Foursquare has the right idea: bring social gaming behaviors into physical commerce. The service lets you “check-in” to your favorite locales to tell your friends and earn badges, virtual achievements. If you’re the most frequent visitor, you may be named mayor and receive exclusive perks from the business. One thing the service lacks is metrics: [...]
